Thursday, February 19, 2009

Beer No Longer Recession-Proof?

Only a week ago, I posted a link to an NPR story saying that despite the recession, beer sales are still going strong.

Not so fast, says fivethirtyeight.com: Alcohol sales, led by beer, apparently plunged in the fourth quarter of 2008.





4 comments:

Muddy Mo said...

Sweet Jebus, things are so bad that everyone has switched to Natty Light!

Adam said...

apparently they weren't tracking my consumption

Good Burp said...

I have to agree. My consumption has been falling as of late. It's a sad day indeed.

assurbanipaul said...

Everyone seems to think the model is "switch from craft beer to cheaper macros." I disagree.

Macros make up +90% of the beer market, so this -9.3% drop is mostly a decline in macro sales. Nothing here to indicate craft beer consumers are consuming less, or switching to "cheaper" brands.