Only a week ago, I posted a link to an NPR story saying that despite the recession, beer sales are still going strong.Not so fast, says fivethirtyeight.com: Alcohol sales, led by beer, apparently plunged in the fourth quarter of 2008.
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4 comments:
Sweet Jebus, things are so bad that everyone has switched to Natty Light!
apparently they weren't tracking my consumption
I have to agree. My consumption has been falling as of late. It's a sad day indeed.
Everyone seems to think the model is "switch from craft beer to cheaper macros." I disagree.
Macros make up +90% of the beer market, so this -9.3% drop is mostly a decline in macro sales. Nothing here to indicate craft beer consumers are consuming less, or switching to "cheaper" brands.
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