This is why Anheuser Busch, and McDonald's for that matter, are evil. The short version of the story: Those two are the official beer and food vendors at the World Cup. Think about it -- in the land of sausages, pretzels, kraut, and fabulous beer, you'll pretty much be limited to Bud and Big Macs. That is utterly, morally wrong. I think the Germans threatened to riot and eventually got FIFA to allow some other vendors in, but Bud and McD will constitute the majority of the offerings. That's one of the few things I'm grateful for about the Texas Alcoholic Beverage Commission, which in most other respects is an evil, worthless agency -- they require that any festival selling beer is required to offer at least one competing company to sell brews in addition to the big sponsor.