New! Fat Tire Amber Ale now in CANS!Sound like this craft-brew-in-cans thing is really taking off. Which is awesome. Now I don't have to settle for crap beer when I go tubing.
If you love New Belgium's Fat Tire (who doesn't?) it is time to rejoice! Fat Tire is now available at Wheatsville in cans. The cans, which are 100% recyclable, feature Fat Tire's original watercolor artwork. And for those beer lovers worried about Fat Tire's taste changing in the can, fear not. "We took a unique can-conditioning approach and its flavor was not compromised in any way," says Brian Simpson, spokesperson for New Belgium. "We ran a series of tests using our friends at Oskar Blues' canning line and there was no flavor differential. In New Belgium's native Colorado, can sales have exceeded expectations as locals embrace the ability to take Fat Tire to places where bottles are not an option. Distributing cans also helps lighten New Belgium's carbon footprint by saving fuel during transport by due to lighter weight loads." Fat Tire cans are available only in 12-packs and Wheatsville's got em' for $15.99. Let us know how you like them!
Thursday, November 06, 2008
Fat Tire in cans!
I just got this message from Wheatsville Food Co-op: