So I've been watching My Name Is Earl ever since the first episode, and it's unquestionably my favorite show on television right now. But one thing about the show has been driving me crazy — I keep seeing them drink this beer with a red label. And I never could quite make out what it was. It looked a lot like the label for Shiner Dunkelweisen, and it wouldn't have surprised me one bit if that's what it had been, because show producers love to put personal favorite products into their shows – Texans probably remember the time Shiner Bock showed up at the tail end of an X-Files episode, and of course if you watch the movie Boys Don't Cry, you'd think redneck trailer trash in Nebraska just love drinking Celis Pale Bock.
But in a recent episode, the camera finally closed in on the label: It's called Heisler. And I decided that I absolutely must have some. But I just can't find it anywhere. Not at Grape Vine Market, not at Central Market, not at Spec's. So I issue you a challenge – if you can find me just one measly six-pack of Heisler, I'll give you an entire case of Alamo Beer, which you folks outside of Texas probably can't get. (And I'm talking the original brew made in Arlen, not that stuff that Real Ale makes trying to capitalize on Alamo's reputation.) I might even throw in a bottle of Elsinore, even though it was really hard for me to get it shipped out of Canada.