Thursday, February 15, 2007

It's Heisler Time

So I've been watching My Name Is Earl ever since the first episode, and it's unquestionably my favorite show on television right now. But one thing about the show has been driving me crazy — I keep seeing them drink this beer with a red label. And I never could quite make out what it was. It looked a lot like the label for Shiner Dunkelweisen, and it wouldn't have surprised me one bit if that's what it had been, because show producers love to put personal favorite products into their shows – Texans probably remember the time Shiner Bock showed up at the tail end of an X-Files episode, and of course if you watch the movie Boys Don't Cry, you'd think redneck trailer trash in Nebraska just love drinking Celis Pale Bock.

But in a recent episode, the camera finally closed in on the label: It's called Heisler. And I decided that I absolutely must have some. But I just can't find it anywhere. Not at Grape Vine Market, not at Central Market, not at Spec's. So I issue you a challenge – if you can find me just one measly six-pack of Heisler, I'll give you an entire case of Alamo Beer, which you folks outside of Texas probably can't get. (And I'm talking the original brew made in Arlen, not that stuff that Real Ale makes trying to capitalize on Alamo's reputation.) I might even throw in a bottle of Elsinore, even though it was really hard for me to get it shipped out of Canada.

15 comments:

Bill F. said...

Sadly, it doesn't appear to be a real beer.

Heisler brand

However, now I know there's a company responsible for brand placement in movies and tv, even if it isn't a real brand.

Lee said...

Well shoot, now I'll have to just drink all this Alamo and Elsinore myself.

Pat R. said...

I think that it's brewed by Laguna Beach Brewery.

steevo124 said...

I've been wondering about this beer as well. Especially b/c Heisler is my last name. Anyway, thi beer also appears in the card game scene in "training day"...I'll have to do more research on this one.

Anonymous said...

As with steevo124, my last name is Heisler and I've just begun noticing it in "My Name Is Earl" shows. I'd sure like to find it if its' real. The Laguna Beach Brewere states that is is 'retired'.

Anonymous said...

For the record. ALAMO Beer is a real beer and was born before King of the Hill television show. In fact, ALAMO Beer began about 1894 and was reborn several years before King of the Hill cartoon beer. Cheers, Eugene "The ALAMO Beer Guy" www.alamobeer.com

splntr said...

I was on the Earl set yesterday" background Actor, Its a 12 oz can with a paper wraper, another background actor said its near beer inside, Heisler is made by a prop company in Sunland california, u can find them if u google Heisler.

Lee said...

Awesome info,splntr! Thanks!

alcoholic_carney@yahoo.com said...

Wait I always thought that elsinore(http://i23.ebayimg.com/01/i/000/fa/37/782f_1.JPG)
beer was just from the movie strange brew
(http://en.wikipedia.org/wiki/Strange_Brew) I have looked every few years I've been watching the movie for about 20yrs now and just about every 2 years I forget that I can't find it and I go searching. So if you could throw a link you there to show me where it is I would be for ever thankful philip

Anonymous said...

Heisler is a fictional brand of beer that has appeared in various television shows and movies --->

http://en.wikipedia.org/wiki/Heisler_Beer

Silas said...

Even if this is a fictional beer, I still want a bottle or two. My last name is Heisler as well.

Lee said...

Well, watch My Name Is Earl and you can drink vicariously through them.

Anonymous said...

it skanky beer tastes like old pile ! lol

Rcastro said...

I think the beer is hefeweizen.shiner makes one but the one earl drinks doesn't specify the brewery.

Anonymous said...

Heisler is a real beer. I used to work at a beverage distributor in Ga and we carried it, along with an assortment of other strange brews. It has prob gone the way of the dodo. That was 10+ yrs ago that we sold it and did not sell much of it then. Did not have the cans though. We only has cases of 4/6/12 NR.