Monday, March 26, 2007

Brewers Conference Coming to Austin!

Breaking news. Read this full press release, there are going to be some awesome events, including one for you Waco Brothers fans. Much like SXSW, the conference itself is only open to industry professionals, but there are events open to the public.

Brewers Association
736 Pearl St.
Boulder, Colorado 80302 USA
www.beertown.org
888.822.6273 (U.S./Canada Only) / +1.303.447.0816

FOR IMMEDIATE RELEASE

Website: www.beertown.org
Craft Brewers pour into Austin in April
Austin to Host Conference on Craft Beer
In mid-April Austin will be flooded with flavorful craft beer and the brewers who make it. That’s when the Brewers Association, the not-for-profit trade association for America’s small brewers, will hold its annual professional conference. Craft brewers from across the country will pour into Austin to attend the Craft Brewers Conference, the brewing industry’s largest gathering in North America. Attendance is expected to exceed 1,600.

Austinites will benefit from this surge of beer culture with public events at local venues featuring special beers on tap, craft beer-paired dinners and good elbow-rubbing time with the royalty of craft brewers. “Austin is a city rich in craft beer culture and we look forward to bringing the industry together in such a beer-friendly town,” said Cindy Jones, Marketing Director for the Brewers Association.

Today, sales of craft beers — beer made by small, independent and traditional brewers — are at an all-time high. 2006 marked an 11.7% increase for the category totaling a retail sales figure of $4.2 billion and 3.2% share by volume of the beer market with over 6.65 million taxable production in barrels. America’s craft beers are now a world-class brand being emulated and talked about globally.

“Having the Craft Brewers Conference come to Austin is a fantastic opportunity for the local brewers to showcase our beers,” says Chip McElroy of Live Oak Brewing Co. “We Austinites are proud of our town and the local things we have produced — especially music and beer. We just had the SXSW music conference in town, now bring on the brewers!”

Events open to the public include:

Event: American Homebrewers Association Rally
Presented by: Independence Brewing Company
Date/Time: Sunday, April 15, 3-6 pm
Location: 3913 Todd Lane #607, Austin, TX
Contact: 303-447-0816 x 123
Cost: Free for American Homebrewers Association (AHA) members or $33 for non-members– which includes a 1 year membership to the AHA!

To kick off the Craft Brewers Conference and support the American Homebrewers Association, Independence is hosting a rally. There will be special guest speakers, brewery tours, raffle prizes, complimentary beer tasting...and to top it all off, they'll be pouring an experimental beer they’ve been working on. Visit the website for more details. www.independencebrewing.com

Event: Zax Pints and Plates Beer Dinner
Presented by: Zax Pints and Plates
Date/Time: Thursday, April 19 @ 7:00 p.m.
Location: 312 Barton Springs, Austin
Contact: 512-481-0100
Join your friends at Zax Pints and Plates for a 4 course beer and food pairing featuring fine ales and lagers from Victory Brewing Company. Space is limited so make reservations early.
Cost: Open to the public. Admission is $45.
Call 512-481-0100 for more information and reservations. www.zaxaustin.com

Event: American Beer Feast
Presented by: Alamo Drafthouse Lakecreek
Date/Time: Thursday, April 19 @ 7:30 p.m.
Location: 13729 Research Blvd., Austin
Contact: 512-219-8135
Showing of “American Beer”, the movie, with director Paul Kermizian and many other special guests. Ticket price includes pre-show appetizers and a three-course craft beer meal to accompany the film.
Cost: Admission is $65 and includes entrance, meal and beer. Guaranteed to be a special evening. Visit the website for more details. www.drafthouse.com/lakecreek/frames.asp

Event: John Langford Live and in effect!
Presented by: Opal Divines Austin Grill (Penn Field)
Date/Time: Friday, April 20 @ 7:00 p.m.
Location: 3601 South Congress Avenue, Austin
Contact: 512- 707-0237
A free concert and short film featuring the music of John Langford and featuring Dogfish Head Craft brewed ales.

Be sure and visit craft beer hotspots in the Austin area open year-round: Blue Star Brewing, Draught House Pub and Brewery, Fredericksburg Brewing Co, Independence Brewing, Live Oak Brewing, Lovejoys Taproom and Brewery, North by Northwest Restaurant and Brewery, Real Ale Brewing Co. Visit www.beertown.org for a complete list of breweries by state and city.

For more information about the conference visit www.CraftBrewersConference.com. The Craft Brewers Conference is open to brewing industry professionals and media only.

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